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Your
Media Reading Style Doesn't Need to Change
Our :CRQ technology doesn't require you to change the way you
enjoy reading magazines and newspapers. Today, Internet addresses
(URLs) are commonplace in advertisements in nearly all print
media. Additionally, an increasing number of publications provide
you with related URLs at the end of articles or as part of a
news story. Our proprietary cues are used in much the same manner.
If you are interested in learning more about a particular topic
from a publication that has provided a cue, you go to your computer
and save time by swiping the cue with our :CueCat device instead
of manually typing in the URL.
Wireless
is Here
Think of the wired :CueCat device as technological "training
wheels" for using :CRQ print-to-Web technology. Starting in
November, a wireless version of the :CueCat device is available
in the form of a pen from A.T. Cross. The Cross :Convergence
pen can hold an average of 150 and up to as many as 300 printed
cues and product codes, which can be downloaded to your PC later
when it's convenient.
more
information on the Cross :Convergence pen
Digital:Convergence
is rapidly developing other applications of wireless optical
readers, some of which will be available during the first quarter
of 2001. We are also focused on integrating :CRQ technology
into portable devices such as cellphones and personal digital
assistants.
2.
Do you track my individual behavior?
No,
Our :CRQ Technology Is Not Designed to Track What You Do or
Where You Go
Our :CRQ technology is not designed to record and track the
codes you swipe with your :CueCat optical reader. Digital:Convergence
will not and does not track individual behavior. We do collect
general aggregated data based only on gender, age range, and
location. For example, we can tell how many men, aged 40 to
50, in the Dallas-Fort Worth area have swiped a particular cue.
But we have no way of knowing who those men are.
Your
Privacy Is As Important To Us As It Is To You
We believe we have one of the strongest privacy policies on
the Internet today. Each user is assigned an activation code
that ensures the user's anonymity.
Privacy
Policy
3.
Why does each :CueCat device have a serial number?
Where
Do Cats Come From?
Your :CueCat optical reader's serial number is assigned to a
particular distribution channel (e.g. RadioShack, Forbes magazine,
or a special event). Knowing where a :CueCat device came from
enables us to measure the effectiveness of these various deployment
or distribution channels.
4.
Why does the :CueCat device sometimes connect me to a home page,
rather than a more relevant Web page?
For
months, we have had and continue to have a small "army of surfers"
connecting thousands of product codes (e.g. UPC, ISBN codes)
with relevant Web pages. In some cases, the product manufacturer's
home page may be the only page available. (Out of a total universe
of approximately 225,000 US companies, only 20 per cent or approximately
45,000 companies actually have Web sites.) Whenever they can
find one, our surfers link to a more useful page within the
product's site, such as recipes, tips on use, warning information,
et cetera.
5.
When I can just type in a URL, why do I need this?
Way
Beyond The Home Page
Our technology is not designed to replace going to a home page
by typing www.companyname.com. But most people searching the
Web are not looking for a home page. They want information that
is usually located several levels or pages deep inside a Web
site. Typically, the deeper you go, the longer and more complicated
the URL. Our :CueCat reader eliminates all the clicking and
searching, taking the user directly to a specific Web page.
In the example below, the Web page has a URL that is more than
100 characters long.
On
Nov. 19 The Dallas Morning News ran a sports story about the
Dallas Mavericks winning a basketball game. The story included
a cue which, when swiped with a :CueCat reader, goes to an Internet
page with results from an on-line poll about Mavs' owner Mark
Cuban's behavior toward NBA officials.
http://dmnweb.dallasnews.com/polls/comments.asp?HdUniqueValue=
poll11162000122249&comments=View+Comments
It's
A Deep, Deep Web Out There
According to CNN and BrightPlanet.com, a leading online provider
of search data for Web-enabled businesses, there are more than
500 billion pages on the Internet. Search engines cover only
about one billion of them. The rest is known as the "deep Web."
Search engines are like a compass, pointing the Internet user
in a general direction during a search, and providing potentially
thousands of selections. Our :CRQ technology functions more
like a Global Positioning System for the Internet. A cue can
take a reader deep into the Internet, instantly and directly
to a specific page. In the example below, a search engine given
the keywords "Hazardous material AND Airlines" yielded 441 Web
pages to navigate.
The
Nov. 26 edition of Parade magazine ran a short article about
every-day items which, when packed in luggage, may be dangerous
to air travelers. A cue included in the article immediately
connects you to the Federal Aviation Administration's specific
Web page listing these items. http://cas.faa.gov/cas/these.html
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