Internet-Enabled IEN Magazine Powered by Digital:Convergence™ Technology
:CRQ™ Software Links Industrial Magazine Readers and Advertisers to Web

DALLAS, TEXAS, March 30, 2001 - Starting with its March 2001 edition, Industrial Equipment News is the first broad-based industrial publication to include :CRQ™ print-to-Web technology from Digital:Convergence Corporation. :CRQ ("See Our Cue") technology uses embedded "cues" to empower publishers and broadcasters to offer Internet-enhanced content to their audiences.

"Since we're B2B publishers, IEN always looks for tools that bring buyers and sellers together in as many ways as possible. :CRQ technology speeds up the process and drives momentum from the printed page to the Web. Early indications show that our engineering subscribers appreciate the time-saving benefit; over time, they will most likely represent the heavy users of :CRQ technology in our magazine," said IEN's publisher, Ciro Buttacavoli.

Digital:Convergence's printed cues, which look like product codes, enable IEN to link readers to targeted Web pages from both editorial content and advertising, eliminating the input of lengthy URLs and time-intensive Web navigation. Readers interested in more information on the hi-tech products profiled in the magazine's "What's Smart" section, for example, simply swipe cues with a hand-held :CueCat™ device, instantly connecting the user's browser to a related Web page.

"As a magazine with a formidable online reader service, including an already developed Order Online program, IEN is a pioneer in the B2B marketplace," says Don Welsh, president of Digital:Convergence's publishing group. "It is a great addition to our growing list of partners, including Forbes, PARADE, Gear, NBC, RadioShack, and Adweek's magazines."

Cues can be embedded in most print media and are read through :CRQ software with a :CueCat device. The :CRQ and :CueCat technologies are free to consumers. Additionally, the :CueCat device can read any UPC or ISBN, making the product instantly interactive with the Internet.

About IEN Magazine
Industrial Equipment News has 205,000+ subscribers and 271,000+ pass-along readers in over 102,000+ locations. Research shows that more than 75 percent of IEN readers use the Internet to obtain detailed product information and to source new product information for business. IEN, a Thomas Publishing Company magazine since 1933, is the original new products tabloid and remains the industry's leading source for the latest product information. IENonline.com provides content on demand.

About Digital:Convergence Corporation
Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney. The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

Press Contacts:	Marie Urbanowicz Marketing Director Industrial Equipment News 212-629-1538	Peter Eschbach Vice President, Communications Digital:Convergence 214-292-6200 peschbach@digitalconvergence.com