Orthodontic Supply Company Introduces :CRQ^TM Technology to Customers
ClassOne Orthodontics Links Product Catalog to the Web

LUBBOCK, TEXAS, March 27, 2001 - ClassOne Orthodontics is the first company in its industry to utilize :CRQ^TM print-to-Web technology from Dallas-based Digital:Convergence Corporation, enabling the orthodontic supply company to instantly connect customers from its catalog to specific Web pages through printed codes called "cues." The cues, similar to product codes, are read with Digital:Convergence's hand-held :CueCat™ device. ClassOne is Internet-enhancing its 2001 product catalog and is offering :CRQ software and :CueCat devices free to customers.

"ClassOne Orthodontics has a long-established reputation as a forward-looking organization, constantly developing the most innovative dental and orthodontic supplies," said Kenny Gallagher, president of ClassOne. "It only makes sense that we are first in our industry to offer our customers the convergence tools that let them access our products online without delay. :CRQ technology allows us to offer customers an added value that our competitors can't - instant access to any of our thousands of products with a single swipe of a :CueCat reader."

:CRQ ("See Our Cue") technology uses embedded cues to empower publishers, broadcasters and manufacturers to help consumers access relevant Web-based content quickly and directly. Print cues can be inserted into most printed material and are read with a :CueCat device using :CRQ software. The :CueCat reader processes cues, instantly linking a user's browser to a related Web page, eliminating the input of lengthy URLs and time-intensive Web navigation. Both the :CRQ software and the :CueCat device are free to consumers. Additionally, the :CueCat device can read any UPC or ISBN code on a product, making it instantly interactive with the Internet.

About ClassOne
Zulauf, Inc., the parent company of ClassOne Orthodontics, was formed by Dr. James M. Reynolds in 1965 in Lubbock, Texas to provide fun and educational patient literature. In 1987, Dr. Reynolds established ClassOne Orthodontics to market a full line of orthodontic products, including their patented ContourTM Brackets, which are as strong as stainless steel, but are far more comfortable for patients. In the past 14 years, ClassOne has become a leading force in the industry and the company offers the widest range of ceramic brackets in the world.

About Digital:Convergence Corporation
Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney. The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

Press Contacts:	Kenny Gallagher ClassOne Orthodontics 1-800-343-5291