New Jersey Bride First Bridal Magazine to Use Print-to-Web Technology Digital:Convergence™
Technology Links Upscale Bridal Publication to the Internet

DALLAS, March 21, 2001 -Beginning with the Fall/Winter 2001 issue, New Jersey Bride will be the first bridal publication to include :CRQ™ print-to-Web technology from Digital:Convergence Corporation. The Internet-enhanced edition will be available June 2001. The :CRQ (See Our Cue) technology uses embedded "cues" to empower companies, broadcasters and publishers like New Jersey Bride to enhance content for consumers.

"By utilizing this cutting-edge technology we bridge the gap between print and online media," said Kate S. Tomlinson, publisher. "This virtual shortcut instantly transports the magazine's readers directly to relevant pages on newjerseybride.com or our advertisers' Web sites. It's similar to putting our advertisers' Web sites on speed dial for thousands of brides-to-be."

Digital:Convergence's printed cues, which look like product codes, can be embedded in most print media and are read through the :CRQ software with a :CueCat TM device. Approximately the size of a computer mouse, the :CueCat device reads the cues, instantly linking a user's browser to a related Web page. This eliminates the input of lengthy URLs and time-intensive Web navigation. Both the :CRQ software and the :CueCat device are free to consumers. Additionally, the :CueCat device can read any UPC or ISBN on a product, making it instantly interactive with the Internet.

Founded in 1988, New Jersey Bride is a biannual publication that offers practical bridal planning advice for an upscale readership in New Jersey. Newsstands and bridal registries supply the magazine with 80,000 copies in circulation each year.

About Digital:Convergence Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

Press Contacts:	Peter Eschbach Digital:Convergence 214-292-6200	Brooke Haneborg Digital:Convergence 214.292.6061