Connecticut Traveler Is First Converged Consumer Travel Magazine
Digital:ConvergenceTM Technology Connects Connecticut Traveler to the Internet

DALLAS, March 20, 2001 - 2001 -With its January/February edition, Connecticut Traveler magazine became the first consumer travel magazine to include :CRQTM print-to-Web technology from Digital:Convergence Corporation in both its editorial content and advertisements. :CRQ ("See Our Cue") technology uses embedded "cues" to empower companies, broadcasters and publications like Connecticut Traveler to enhance content for consumers.

"This new technology is ideal for the travel, convention and tourism industries, because it makes it so easy for people who read about an attraction, restaurant, or lodging in an article or an advertisement to immediately learn more, see colorful photos, get prices, and even make reservations via the Internet," says Ann Conrad, president and publisher of Connecticut Traveler magazine.

"What is wonderful about this technology is how users can access exactly the information they seek, without having to search through many different pages on a large Web site," she says. "For example, you can scan a cue that connects you directly to a national hotel chain's property in Hartford, instead of having to visit the corporation's home page and then make your way through different categories to get to the specific local information you want."

Digital:Convergence's proprietary print cues, which look like product codes, are printed directly into both editorial content and advertising, and are read with a :CueCatTM device using :CRQ software. The hand-held :CueCat device processes the cues and takes readers directly to a specific Web page designated by the publisher or advertiser, eliminating the input of lengthy URLs and time-intensive Web navigation. Both the :CRQ software and the :CueCat device are free to consumers. Additionally, the :CueCat device can read any UPC or ISBN code on a product, making it instantly interactive with the Internet.

About Connecticut Traveler
Connecticut Traveler magazine is a glossy magazine that is placed in the guestrooms of select hotels, motels and inns throughout Connecticut and in Springfield, Mass. and also is sent to convention and meeting planners who bring groups to Connecticut. It features articles about popular attractions as well as little-known treasures of interest, and lists a variety of restaurants, sights, lodgings, and travel services.

About Digital:Convergence
Digital:Convergence is a privately held Internet technology company headquartered in Dallas with offices in New York and London. The company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society. In March 2001, :CRQ technology was the recipient of the Software and Information Industry Association's 2001 Codie Award for "Best Reference Tool." Showcasing the industry's finest products and services, SIIA Codie Awards honor excellence in the software and information industry.

Press Contacts:	Laura Soll Public Relations Connecticut Traveler       860-688-4499	Peter Eschbach Vice President, Communications Digital:Convergence 214-292-6200