GEAR Magazine and Digital:Convergence Offer World's First Completely Wired Consumer Magazine
"Search for the Perfect Woman" promotion kicks off Internet-enhanced magazine

NEW YORK, March 8, 2001 - GEAR Magazine has announced its partnership with Digital:Convergence Corporation to offer its readers the first completely Internet-enhanced consumer magazine.

In the April 2001 Music and Fashion Issue, every editorial page of GEAR will be Internet-enhanced with a "cue." Using :CRQ software and a :CueCat reader, a handheld code device about the size of a PC mouse, GEAR readers will be able to instantly connect to Web sites related to editorial pages and advertisers' products, all with one simple swipe.

"We're very excited about expanding the GEAR universe with :CueCat, and the virtually limitless promotions we'll do," says Bob Guccione, Jr., GEAR Editor and Publisher. "Now a magazine can be truly interactive with its readers."

"GEAR readers are cutting-edge and technically savvy, making them the ideal users of our technology," said Don Welsh, president of Digital:Convergence's Publishing Group. "This totally wired music and fashion issue will allow GEAR's readers to listen to music reviewed in the magazine, see fashion pages come to life on video, and locate and purchase items instantly with this technology."

One component of this special issue is the final part of GEAR's "Search for the Perfect Woman," a poll to determine what readers, male and female, think comprises the perfect woman. Conducted via the Internet using the :CueCat device, the survey will involve a national radio contest and promotions with Arista Records. The April GEAR hits newsstands March 13. :CRQ software and :CueCat devices are available free at RadioShack and CIMS stores across the United States. Readers can also order software and :CueCat devices through GEAR's Web site, www.gearmagazine.com, which will be operative in early March.

About Digital:Convergence Corporation

Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

About GEAR Magazine
Gear, the magazine for smart young men, launched in September 1998. Each issue is a fun and intelligent blend of pop culture, sex, technology and investigative journalism. GEAR has a current circulation of more than 550,000 monthly.

Press Contacts:	Peter Eschbach Digital:Convergence 214.292.6200	Heather Mangrum GEAR Magazine 212-771-7000