Mobby's USA Is First in Scuba Industry to Adopt :CRQ Technology
Diving Equipment Manufacturer Enhances Product Catalog With Print-to-Web Technology

DALLAS, February, 15th, 2001-Diving suit manufacturer Mobby's USA, Inc., premiers :CRQÔ print-to-Web technology from Digital:Convergence Corporation in its annual 2001 product catalog, offering subscribers, manufacturers and scuba enthusiasts a quick and easy means of accessing additional product information on the Web. :CRQ (See Our Cue) technology uses embedded "cues" to empower manufacturers like Mobby's, as well as broadcasters and publishers to enhance content for consumers.

Digital:Convergence's printed cues, which look like product codes, can be embedded in most print media and are read through the :CRQ software with a :CueCat TM device. Approximately the size of a computer mouse, the :CueCat device reads the cues, instantly linking a user's browser to a related Web page. This eliminates the input of lengthy URLs and time-intensive Web navigation. Both the :CRQ software and the :CueCat device are free to consumers. Additionally, the :CueCat device can read any UPC or ISBN on a product, making it instantly interactive with the Internet.

"As an industry innovator, Mobby's has always looked to partner with other visionary companies. The :CueCat reader will allow our customers to quickly find the information they want within our Web site," said Pablo A. Perez, vice president, U.S. Operations. "The technology is indeed impressive."

Established in 1963, Mobby's is one of the oldest manufacturers of recreational Scuba diving exposure protection apparel, and the leading manufacturer of recreational drysuits in the U.S. and Japan

About Digital:Convergence Corporation

Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

Press Contacts:	Peter Eschbach Digital:Convergence 214.292.6200	Brooke Haneborg Digital:Convergence 214-292-6061