Paper Adventures Debuts Internet-Enhanced Catalogs at HIA
Digital:ConvergenceTM Technology Connects the Hobby Industry to the Internet

DALLAS, Jan. 30, 2001 - Paper Adventures, a leader in the B2B hobbies and crafts supply industry, is debuting the first premium internet-enhanced paper crafts catalogs at the Hobby Industry Association show, running through today in Anaheim, Calif. These leading-edge catalogs, Paper Adventures Crafts 2001, and Paper Adventures Coordinates 2001 will include :CRQTM print-to-Web technology from Digital:Convergence Corporation in both its editorial content and advertisements. :CRQ ("See Our Cue") technology uses embedded "cues" to empower companies, broadcasters and businesses like Paper Adventures to enhance content for consumers.

"Paper Adventures has had a strong Web-minded approach for sales and service to our customers and the end users of our products for many years. The addition of :CRQ technology brings us to a whole new level of service with the ability to offer real-time information," says Paper Adventures Vice President David Willke. "Up to now, our catalogs were published once a year. Now product specification, pricing and consumer product information can be updated daily. With a :CueCat™ reader and our new 2001 catalogs, the craft retailers hold the power of a whole new world in their hands."

Digital:Convergence's proprietary printed cues, which look like product codes, are printed directly into both editorial content and advertising and are read through the :CRQ software with a :CueCat device. Approximately the size of a computer mouse, the :CueCat device reads the cues, , instantly linking a user's browser to a related Web page designated by the publisher or advertiser. This eliminates the input of lengthy URLs and time-intensive Web navigation. Both the :CRQ software and the :CueCat device are free to consumers. Additionally, the :CueCat device can read any UPC, EANor ISBN code on a product, making it instantly interactive with the Internet.

"The craft and hobby business is a highly competitive $10 billion industry, and Paper Adventures is a forward leaning company that is the first to have a cue-enhanced interactive catalog," says J. Jovan Philyaw, chairman and chief executive officer, Digital:Convergence. "They join our growing list of partners, including Forbes, PARADE, Gear, NBC, RadioShack, and Adweek's magazines."

About Paper Adventures- Paper Adventures is a division of Leader Paper Products established in 1992, headquartered in Milwaukee, Wisc. The company offers value-added paper products to the stationery and craft markets. Leader Paper Products is a proprietary grade paper converter, founded in 1901. Leader Paper and Paper Adventures are privately held corporations operated by fourth-generation family members.

About Digital:Convergence Corporation

Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The company's :CueCat optical reader is a 2001 recipient of a laureate medal of honor from the Computerworld Honors Program, recognizing the device as an information technology innovation benefiting society.

Press Contacts:	Peter Eschbach Digital:Convergence 214.292.6200	Kristi Sikora-Blankenship Marketing Manager Paper Adventures 414.383.0414 X257