Digital:Convergence Makes New Content Applications and Wireless Technologies a Reality at NATPE 2001

LAS VEGAS, Jan. 23, 2001 – Digital:Convergence arrived today at NATPE 2001 with new content applications for broadcast and cable partners, and several new wireless products for both print and broadcast applications. Delivering on its commitment to help partners build revenue opportunities by extending their brand to the Internet, Digital:Convergence is now deploying its :CRQ technology, which enables a true interactive experience by instantly linking traditional media to relevant Web content, across broadcast, cable and network platforms.

"As our partners embrace our technology, we’re seeing a significant opportunity to work with them in the development, creation and deployment of ‘convergent content,’ which is an entirely new and exciting area of expertise for everyone involved," said Scott Carlin, president of Digital:Convergence’s Media Group.

"With less than four months of limited distribution, more than one million consumers have installed our :CRQ technology, making Digital:Convergence the de facto industry standard," said J. Jovan Philyaw, chairman and CEO of Digital:Convergence.

The new content applications and wireless technologies will be shown at NATPE 2001 in the Las Vegas Convention Center, booth #123. Wireless technologies include:

  • Air:CRQ – Digital:Convergence will preview its first wireless broadcast device capable of instantly linking television to relevant Web content. Air:CRQ will be available in Q2 2001.
  • The Cross :Convergence Pen – This new mobile pen-based reader developed by A. T. Cross for print to Internet links is available now.
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  • The Key :Cat Fob – Digital:Convergence’s second mobile reader is small enough to fit on a key chain for anytime, anywhere use. The Key Fob will be available in Q2 2001.

About Digital:Convergence Corporation

Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo Corporation, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

The following companies and organizations hail Digital:Convergence’s :CRQ technology as the de facto standard for information convergence:

    • Harcourt College Publishers is incorporating cues into textbooks to provide additional information to enrich and reinforce lessons.

    • Print publications running the gamut from Forbes to Parade to Industry Equipment News are embedding cues in both editorial and advertising content.
    • Verizon Information Services, the world’s largest directory publisher, plans to Internet-enhance approximately 112 million directories in 2001.

    • The Southwest IBM Employees FCU is the first financial institution to offer customers easy access to account information via cues.

    • The Carnegie Institution of Washington, a private organization engaged in research and advanced education in biology, astronomy and earth sciences, is incorporating cues into its books on various science topics.

    • The University of North Texas will be incorporating the technology in its development office materials to be used as part of the capital campaign.

    • The Fort Worth Museum of Science and History will include cues on its brochures and mailing materials.

    • In addition, more than 40 broadcast stations nationwide have licensed the technology and will begin using it this year.

Additional companies are signing on daily, and their growing base of alliances across all industries demonstrates Digital:Convergence’s commitment to helping companies realize the power of converged content.

Recently, the :CueCat™ device was named a 2001 laureate medal recipient from the Computerworld Honors Program, recognizing it as an information technology innovation benefiting society. This award is given to companies whose information technology produces positive social, economic and educational change.


Press Contacts:

Peter Eschbach

Digital:Convergence
214.292.6200

Emily Richeda

For Digital:Convergence
202.530.4607