Digital:Convergence Corporation Names Tony Hoyt, Senior Vice President of Magazine Sales, Publishing

Dallas, TX, Oct. 9, 2000 — Digital:Convergence Corporation, a privately held Internet technology company headquartered in Dallas, today announced the appointment of Tony Hoyt as senior vice president of magazine sales for the company's publishing group. In this role, Hoyt is responsible for developing relationships and educating individual magazines and magazine companies on the editorial and advertising use of the :CueCat technology.

Hoyt, having recently served as senior vice president and publisher of American Media, Inc., brings many years of publishing experience to Digital:Convergence. He was previously vice president of Hearst Magazines as well as publisher of House Beautiful, Redbook, and Cosmopolitan magazines. In addition during his 17-year tenure on the West Coast, he has held key sales positions with Cosmopolitan, Connoisseur and Esquire magazines.

"Tony's extensive experience in the publishing industry makes him a natural partner for the various consumer magazines we look to work with in expanding our new technology,"said Donald Welsh, president of the publishing group."We are delighted that he chose to join us,"added Welsh.

About Digital:Convergence
Digital:Convergence is a privately held Internet technology company headquartered in Dallas with offices in New York and London. The company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

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