Digital:Convergence Corporation Names Sid Beighley III, Vice President, Station Sales

Dallas, TX, Oct. 6, 2000 — Digital:Convergence Corporation, a privately held Internet technology company headquartered in Dallas, today announced the appointment of Sid Beighley III to the position of vice president, station sales. In this role, Beighley directs the company's station sales efforts. He is also responsible for calling on individual stations and the country's major broadcasting groups.

Beighley brings extensive broadcasting experience to Digital:Convergence with over 25 years as a strategic sales manager. Most recently, he was vice president, eastern sales, with Eyemark Entertainment, a division of CBS/New York. In this role, he was responsible for syndication sales and sales strategy.

"Sid's planning and sales talents will assist the company in gaining momentum toward our goal of tremendous growth in the future,"said Scott Carlin, president, media group."We are pleased to have him join Digital:Convergence and our efforts to enable broadcasters to give consumers more."

About Digital:Convergence
Digital:Convergence is a privately held Internet technology company headquartered in Dallas with offices in New York and London. The company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

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