Adweek Magazines Chooses Digital:Convergence Technology For Internet-Enhanced Editorial and Advertising
Subscribers of Adweek, Brandweek, Mediaweek and Marketing & Computers will receive Digital:Convergence's :CueCat scanning device and :CRQ software at launch.

DALLAS, TX, July 24, 2000 - Adweek Magazines, a division of BPI Communications Inc., the industry leader for news and information in the fields of advertising, marketing and media, announced today their decision to use Digital:Convergence's new technology that links traditional media to specific content on the Internet. This October, Adweek Magazines will Internet-enhance its suite of publications, Adweek, Brandweek, Mediaweek and Marketing & Computers editorial content with Digital:Convergence's technology.

"Digital:Convergence is going to transform advertising as we know it." Says Mark A. Dacey, President Adweek Magazines. "We have looked at competing technologies and believe that Digital:Convergence's best fits the needs of our readers and advertisers. We are impressed by the limitless marketing opportunities of the technology."

Digital:Convergence's proprietary technology uses an embedded cue to empower broadcasters, publishers and manufacturers to instantly enhance content for consumers. Any product with a barcode, any printed material and any broadcast, in which a cue has been embedded, becomes instantly interactive with the Internet. For example: an advertisement for Forbes "Best Of The Web" issue in Mediaweek may contain a printed cue that links the reader directly to a rate sheet on Forbes Web site, when the reader swipes the :CueCat device over the cue, the reader may immediately reserve space in "Best of the Web" issue. Or an automobile advertisement on television may contain an audio cue linking a viewer's computer directly to a Web page deep within the manufacturer's Web site, creating an instant online transaction opportunity.

Interactive issues of the Adweek Magazines publications debut October 2, 2000. Adweek, Brandweek, Mediaweek and Marketing & Computers subscribers will receive a CD-ROM of Digital:Convergence's :CRQ software and a :CueCat , a handheld Keystroke Automation Technology^TM device prior to the Internet enhanced issues.

"The decision for Adweek to use Digital:Convergence's technology exclusively, is a huge endorsement for the power of our technology in the marketing world," says Jovan Philyaw, CEO Digital:Convergence Corporation "Adweek's subscribers are the thought leaders and decision makers when it comes to brand strategy and we are ready to work with all of them to link their traditional media plans to the Internet."

Digital:Convergence Corporation, the Internet technology company that Interactivates^TM traditional media to make it Internet-ready, is in agreement with Adweek Magazines, who will use Digital:Convergence's proprietary :CRQ (See Our Cue) and :CueCat products to create Internet-enhanced issues starting in October 2000. The Adweek Magazines' deal follows Digital:Convergence's agreement to Internet enhance Forbes magazine, Wired Magazine and Parade Magazines beginning this Fall.

Digital:Convergence Corporation is a privately held Internet technology company headquartered in Dallas with offices in New York and London. Working in conjunction with industry-leading partners such as Forbes magazine, Young & Rubicam Inc., Belo Corporation, and RadioShack Corporation, the company's proprietary technology can link almost all media or products instantly and easily with the Internet, allowing users to obtain relevant information or conduct e-commerce activities. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings and Disney.

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Molly Reilly

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